From the article:
Her daughter, Dana Okane, said she believed the pancake was a miracle and posted it on the Internet auction site, eBay.
Okane said she thinks the image is a message from God telling the world to "clean up its act."
Yes, imaginary Jesus in a pancake, "clean up your act," those two concepts just obviously relate. The only message I see here is that "Jesus Flapjack Christ" is a pretty cool swear.