With the amount of options available within the world of mascara, it is easy to become confused about which one is the best choice for you. A good idea is to take a look at your lashes, figure out what they need and go from there.
Short Lashes
If your eyelashes are short you will need a mascara that lengthens the lash. The formula used in lengthening mascaras is less dense, helping the product apply smoother and easier all the way to the tips. Getting your mascara to the tips of your lashes is key to lengthening the eyelash.
A good option is the new Maybelline Lash Stiletto™ Ultimate Length Mascara. Using a Grip & Extend brush, the mascara is able to coat the lashes from all angles making them appear fuller and longer. It also has an elastic formula, which stretches the lashes for optimum length
Thin Lashes
Try a mascara which has “thickening” or “volumising” in the name. These mascaras are made to create a plump look out of even the thinnest lash. Using a Primer is also a great idea for thickening lashes as the Primer not only nourishes, but also lifts and adds length before you coat with the coloured mascara.
To save time and money, try using a two-in-one mascara like the Revlon Lash Fantasy® Lengthening & Thickening mascara. There is a vitamin-enriched Primer on one end and mascara on the other end. In two steps, you can have lashes that are triple the lift and double the thickness.
A volumising mascara will coat the lashes with building ingredients which stick to each lash, making them thicker and fuller from base to tip.
Straight Lashes
Curled lashes open up your eyes, making them look larger and more dramatic. You can get this look by using a curling wand, but if you want to cut a step out of your beauty routine simply buying the right type of mascara will do the trick. Curling mascaras come with a curved wand that helps push the lashes into an upward curl. The ingredients used are generally thicker for hold and shape. Maybelline’s XXL Curl Power™ Volume + Length Microfiber Mascara claims to curl and extend your lashes 45 degrees. This mascara has two steps, the first one being a base coat that lengthens and curls and the second being the topcoat which adds colour and hold.
Long, Dark Lashes
If you are lucky enough to already have long, dark eyelashes you can use a type of mascara that will enhance these natural attributes. Clear mascara works as a gloss for your lashes, covering them in a shiny coat, enhancing them and making them look healthier. Look for a product such as the Covergirl Professional Natural Lash Mascara which can also be used to tame eyebrows.